John Pembroke Catalyst for Change

Award Overview

The John Pembroke Catalyst for Change Award recognizes credit unions that are advancing diversity, equity and inclusion in meaningful, lasting ways.  

Named in honor of former CUES President/CEO John Pembroke, a visionary leader known for his people-first philosophy, this award pays tribute to his legacy of mentorship, inclusion, and transformational leadership. Under his guidance, CUES became a thought leader in the industry, with DEI as a central organizational priority. 

Presented annually, the award honors a credit union that has: 

• Demonstrated sustained commitment to advancing DEI within its workplace. 
• Raised awareness of diversity and inclusion issues. 
• Been a catalyst for positive DEI change in the industry, its organization, or its community.
   

About the Scholarship

This award is supported by the John Pembroke Scholarship fund. Learn more about scholarship details and how to donate.
 

Who is Eligible?

Candidate credit unions must:

• Be a current CUES member during the nomination year
• Have demonstrated sustained support for raising awareness of, and subsequently advancing, DEI initiatives in their workplace, community, and/or the credit union industry. 
• Have not received this recognition previously.  
   

Applications

Applications are now open. The deadline to apply is June 13, 2025. 

APPLY NOW
 

What Does the Winner Receive?

Prizes include: 

• One complimentary registration to CUES Symposium
• In-person recognition and trophy presentation at CUES Symposium 
• $1,000 to the charity of your choice  
   

Recognition: 

• In addition to the above, winners will be celebrated through: 
• A featured article on cumanagment.com 
• Promotion on CUES channels 
• An in-person interview with CUES CEO, Heather McKissick, focusing on leadership and contributions to the credit union industry 
   

Questions?

If you have any additional questions, please reach out to [email protected].